Friendly Shandong, Discover Qilu: Museum Educational Tourism Brand Launch (First Museum Travel Routes)
Announced eventRegion: Shandong
Location: Shandong Museum, Jinan, Shandong
Date information: 2026-08-05 (launch)
Organizer: Shandong Provincial Department of Culture and Tourism
Who can attend: Study-tour groups nationwide, young people and families
How to take part: Register through museums and travel agencies across the province; individual participation is subject to later provincial department announcements
Official channel: Shandong Provincial Department of Culture and Tourism; Xinhuanet Shandong
Announcement date: 2026-08-06
Status reported by source: Officially announced
Source document date: 2026-08-07
Launch of a museum educational-tourism brand with ten themes: Confucian, Qi, maritime, canal, Haidai archaeology, revolutionary history, intangible heritage, Yellow River, industrial innovation and science education. Includes initial routes, 100 curated itineraries, 100 courses and 200 selected museum study-tour tutors.
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